Shemaroo Entertainment Valuation: The Netflix of Bollywood?

Gone are the days when Indian families rented out VCDs/DVDs on a quite Sunday afternoon and sat down to watch a movie with samosas and hot chai. Every day, more and more set of eyes are turning towards the internet. That online content making and distribution is an emerging macro trend in India is undeniable. Shemaroo Entertainment is a niche player in such a niche industry. Does the market under-appreciate its merits or does it overshoot its possibilities? Let's explore these questions further.